Whether it’s a perfect body, perfect dress, perfect skin, or a perfect lifestyle. Advertisements set idealistic standards for everything and no hospital in Pakistan can deal with this virus. They give you the idea that if you buy our product only then your life can be perfect as shown in our commercial and only then you will be satisfied.
We all know that they are just selling their products by shaping our minds. They want you to think that you need this thing otherwise your life will be incomplete. But it’s a vision that’s purposefully out of reach. We’ll never get there, no matter how many products and services we buy and avail or how hard we strive.
Advertising can still make us feel incomplete and there will be a never-ending desire to have things. Just like when we buy the latest model of a mobile phone, after a few months there comes a new model of that phone and you think that you should also upgrade. This is an endless loop of buying and disappointments.
Let’s see how they play with our minds to convince us that we need that particular product.
Manipulation is the game that all the supreme powers in the world have been playing with the naïve masses for ages. Whether it’s politics, religion, education, or medicine, manipulation is the key which is running these institutions.
Every hospital in Pakistan convinces people that they have the best solution for their health issues and if they don’t get treated at this hospital they may never get cured. The political party says they are your saviors and no one else can save your country from enemies. Every educational institution says that if you don’t study from here, you’ll not have a bright and secure future.
Advertisements use the same formula of manipulation, they play with the sentiments and insecurities of people. For example, in our culture, skin color matters a lot. The lighter your skin tone the more beautiful you are.
Beauty and fairness creams like fair & lovely have played with the insecurity of dark-skin-toned girls for years. They convinced them that if you are not fair and white, you cannot achieve anything in life. Even if it’s a job or the love of your life, you cannot have them if you are not fair. So use their product and get success in life.
Never-ending loop of unhappiness
There is not just a competition in studies and career, the major competition is for styling and who has the most expensive and fancy things. Advertising is more about establishing new demands than it is about satisfying existing needs. You can even consult any hospital in Pakistan for this because this issue is called retail therapy. Which means to buy something just to make yourself feel good.
Advertising makes us feel like we are lacking in some way and then offers us a solution in the form of a purchase. Advertisements frequently promote impossible beauty norms, which can cause anxiety about our bodies and diminish our self-esteem.
There is always a new limited edition designer bag in the market or a new model of a car or mobile phone. Do you have an iPhone 13? Here’s a new and better iPhone 13 max pro that will instantly change your social status and image in your circle. It will make you feel good until the next model arrives on the market.
Advertisements do not just shape an individual’s mind, they also set the standards in society. It has always been a norm, that whoever is rich and is well dressed, is more respectable in our society. Let’s face this reality if you want to gain respect in our society you have to be either rich or beautiful.
Advertisements know this very well and they know where to hit exactly. You see advertisements for watches and cars. They show after buying a particular product, all eyes are on that person. He gains instant attention and respect from people around him because he now has that watch or that car.
It depicts that society values those who have good products. Advertisements show that you will be in the spotlight if you buy our product, people will treat you like a star and will give you importance. And that’s actually kind of true, people do give importance to those who have expensive products.
Go to a good university and gain respect, go to an expensive restaurant and gain respect, even go to an extremely expensive hospital in Pakistan and gain respect. These are the standards in our society and advertisements play with them.