Top Key Elements of High Converting Landing Page
Landing pages are unique, stand-alone WebPages that drive user action to convert visitors into leads.
What makes them different from other pages on your site is the lead capture form they contain – this allows you exclusive content or marketing offers in exchange for completing an online questionnaire.
Landing page copy should also be compelling enough to compel people towards conversion so it’s important not only incorporates effective writing but aesthetically pleasing design too!
Landing page design services provide a way of collecting valuable information about the visitors and their engagement with your website.
With this knowledge, you can make more informed decisions for future campaigns or advertising efforts to better reach out those who need it most!
Below are the key elements of High Converting Landing Page:
- Keep It Above the Fold
The space “above the fold” is simply the content that a visitor sees when they land on your page. So, it’s important to include everything you need in order for them thinking about how valuable their time will be by reading more of what you have available through this initial impression!
The headline should capture attention immediately and ensure visibility for CTA buttons; therefore saving time since users don’t need additional convincing before deciding if this website makes sense or not with all these great features coming out every day (sounds like advertising hype but really there are some amazing things happening).
Captivate with Catchy Headlines
Landing pages are important because they have the power to either skyrocket your business or send it into decline.
If you want visitors, don’t waste their time – make sure what’s in it for them within seconds of arrival! Spend some extra effort upfront by having a great headline that clearly communicates value and convey professionalism at all times.
Write Compelling Copy
If you want to be successful online, your copy needs to have compelling words that speak directly to the customer. Your CTAs should guide customers in completing what they need and make them feel like “you” or “your” with an engaging tone of voice on our end!
We’re going more into detail about these tips below so read carefully before moving forward- it could save time down the line (error free).
Add a Clear and Standout Call-To-Action
The call-to-action (CTA) button is the most important element on your landing page. It’s one of many things that can convince people to convert and make a purchase from you, so it needs to stand out as an action word like “submit” or something similar with clearer instructions for how they should proceed next after clicking through.
Choose an Attractive Image
A picture is worth a thousand words, and it can be the difference between success and failure. You need an image for each page on your site that illustrates what visitors will experience when they receive this offer from you; otherwise there’s no way of knowing if someone clicked yes to buy something! Split test different images until one strikes up feelings of joyfulness in them – even if it’s not exactly how we had imagined feeling about our newest purchase.
Give Away a Relevant Offer
Landing pages are the first impression your prospective clients get to you. Not only should they be compelling enough for visitors, but also relevant to their business needs in order not just collect contact info but build trust with potential customers who want what’s best possible offer!
Make your Page Responsive
Landing pages are just like any other page on your website, they need to be responsive in order accommodate for every viewing experience.
You don’t want people’s forms falling off when viewed from a mobile device; instead give them an opportunity make the conversion and get their information with all possible convenience!
Remember to Use a Thank You Page
A thank you page is where you send leads once they’ve completed your form.
Now, it could be tempting to only show a message of thanks on this same page or ditch the entire thing altogether; however there are many benefits that come with including an extra step creating an impression for potential clients who want more information from us!
If you want to convert more visitors into customers, it is important that your landing page has a clear call-to-action and offers an attractive incentive.
It should also be easy to navigate with all the information upfront so people can make a quick decision about whether or not they are interested in engaging further.
Let’s connect if you need help creating a high-converting landing page for your business!