A digital marketing agency helps businesses with their online presence, including optimizing their websites and social media presence, designing and developing their websites, and more. A key part of any digital marketing strategy is having content that draws the right kind of attention to your company, in the form of links, shares, and reviews. That’s where a content writer comes in handy. Let’s look at why every digital marketing agency needs a content writer on staff and how they can help your business succeed online.
Great content leads to more clients
If you’re in digital marketing, chances are you know how crucial content is. From white papers to e-books to videos, if your content is well-written and helpful, your audience will learn more about your industry and will feel comfortable enough to contact you for help with their own projects. This can lead to new clients—and if your agency offers SEO services (or any other SEO service), strong content can bring in higher search engine rankings, too.
Higher rankings mean more leads! So make sure your agency has someone who knows how to create stellar content. The great news? A good writer doesn’t have to be expensive. An experienced writer on Fiverr or Upwork can get you started for as little as $5 per hour, so there’s no reason not to add one of these talented individuals to your team today!
The value of likes
Of course, every business wants as many likes as possible on their Facebook posts, but when it comes to engagement and click-through rates, more likes are not necessarily better. According to Sprout Social data, posts with fewer than 30 likes garner an average of 0.62 percent engagement; 30–100 likes get 0.7 percent, and those with over 100 likes get an average of 1.44 percent engagement.
The takeaway? There’s no point in getting hundreds of likes if you’re not going to engage your audience with valuable content. When it comes to social media marketing, quality trumps quantity. And we all know that true fans (i.e., customers) will want to share that quality content with others—that’s how word-of-mouth is born!
With regards to any social media platform or website: Please be honest about your motives for using them! If you’re just looking to get more likes and followers, that’s fine. But if you want real fans—people who are interested in what you have to say and will recommend your business because they believe in it—you need to provide value on a regular basis. If you can do that, then getting more likes and followers will happen naturally.
You are what you share
Great marketing is all about storytelling. And storytelling isn’t just limited to what your brand or company says—it’s also about how you say it. Whether it’s written, audio or video, different media have different ways of touching people. If you want to get someone’s attention (and keep it), you need to understand which stories will resonate with your audience and convey what you want them to feel, not just read. The best way to do that? Make sure you have a content writer on your team.
A skilled copywriter can take even a ho-hum topic and turn it into something interesting and engaging. He/She can make complex concepts accessible, put human faces on dry statistics, and translate technical information into terms anyone can understand. A good copywriter doesn’t just write words; He/she writes emotions. They make ideas come alive in ways that no spreadsheet ever could.
Telling stories wins
Storytelling is an important aspect of creating any content, but it is especially critical in digital marketing. Stories allow you to connect with your target audience on an emotional level and create trust, which will increase conversions (which are also made on emotion—see below). In order to tell better stories, you need to know what motivates people—in short, it’s their pain. And everyone has one or more pain points that can be leveraged for conversion.
For example, if someone wants to lose weight but doesn’t have time for exercise, she might purchase a membership at her local gym. The gym knows how to solve her problem because they understand her pain point: I don’t have time for exercise. They provide her with an easy solution: Get a membership at our gym; we do all of the work for you! If they had just told her about their services, she would have been unlikely to convert.
But by understanding her pain point and telling a story around it, they were able to convert her into a customer. This is the thing only professional content writers can do. So, do not hesitate to get one onboard for phenomenal content creation.
Content informs customers
When your customers know more about you, they trust you. With content, you can share what makes your brand unique and why they should buy from you. Consider putting together an eBook or case study to highlight different aspects of your business. Content writers will make sure it’s well-written, highly informative, and tailored specifically to each prospect—it will help them understand how your company serves their needs better than anyone else. They might even give you their email address in exchange for it! This could be one of your first steps toward building a relationship with potential customers.
Readers are more likely to click on links that contain descriptive text as opposed to links that only contain keywords or short phrases (because they look spammy). The content writer’s job is to write clear, concise descriptions that clearly describe what visitors will find when they click through. Writing content for your website and social media platforms requires creativity and an understanding of your audience’s needs. A good content writer can help you appeal to your target market by providing helpful information in a way that’s easy for them to digest.
Informative content makes prospects stay with you long-term
The sales funnel is dead. The more information you can provide to potential customers, the better your chances of converting them into sales. This also means that you’ll need a steady stream of relevant content to feed into your website and social media channels. As long as people are spending time with your brand. They’re more likely to remember it when they eventually decide to make a purchase.
That’s why a digital marketing agency features an experienced writer who can produce regular posts for their clients. For example, a content writer could work on creating articles about SEO best practices or how to write high-converting headlines. In addition to providing valuable insights for readers, these articles will keep your agency in front of your target audience—and that’s good news for everyone involved.
Writing makes you marketable
Writing isn’t just what a digital marketing agency content writers do. In fact, it’s something that every marketer can benefit from. Even if you’re not technically in charge of content creation, writing can help you sell your ideas and bring in more leads for your company. Writing makes you more marketable and is one of those hidden skills that will only make you more valuable to your employer and clients. It doesn’t matter if you write fiction or non-fiction; all that matters is that you write
In today’s world, we are surrounded by content—and most of it is poor quality. This creates an opportunity for savvy marketers who know how to tell a good story and capture their audience with words. If you want to be successful in digital marketing. You need to learn how to write well or hire a professional content creator.
Write leads to the SEO ranking factors
Writing great content is one of the most important factors in SEO. If you’re an SEO or work with an SEO, you know that search engine algorithms rely on text and metadata to determine your site’s ranking. In order to optimize your content so that it ranks highly in SERPs (search engine results pages), you have to have quality, keyword-rich content written by professional writers.
At least 70% of all web searches are conducted via Google; if your content isn’t optimized for Google, then you could be missing out on a lot of traffic—and revenue. As someone who works with SEOs every day, I can tell you that no matter how sophisticated their algorithm gets, at its core Google is still looking for high-quality content when it comes to ranking sites. This means that if you want your site to rank highly in SERPs, you need professional writers working on your content.
Most marketing agencies wouldn’t last more than two years without some type of content writer on staff. If you need help producing content that resonates with your readers, consider hiring a writer to collaborate with your team. A good writer can amplify your efforts and make you look better—and that’s why every digital marketing agency needs one.