White Label SEO Services had grown incredibly popular in the last year. These services provide internet marketing with a new level of flexibility and control. White Label SEO, also known as White Label, offers custom SEO packages that are designed by an outside provider. With a White Label package your SEO company is not hiring any employees and you don’t have to worry about a contract. Instead, the service provider provides SEO tools and software to make sure your website is optimized the way you need it. However, many White Label providers are not as successful as you might think.
Pros and Cons – White Label optimization has some huge advantages but also has some huge potential pitfalls. First, white label services have the potential to be extremely expensive. If your website falls under a white label umbrella and you need a lot of optimization done quickly, you could be looking at a sizable bill. Also, there’s no telling how well your in-house team will do. In many cases, they may even make more mistakes than your new customers!
The biggest downfall to white label services is that they limit your ability to change anything on your website. If you get a great SEO package from an outside provider, you’re stuck with whatever the provider decides to offer you at no extra charge. This can be extremely limiting and make your website extremely unmaintainable. Your only choice may be to hire additional staff to handle the constant maintenance and updates. This is a big problem for small business owners who don’t have the extra budget to hire additional personnel or money to buy more tools and software.
ROI – One of the biggest problems with using a white label provider for SEO is that you never know what kind of effect you’ll have. Most agencies offer a high ROI but offer little substance. Your potential clients are looking for instant gratification so by giving them cookie cutter solutions they don’t really care if you’re making any improvements to their site. When this happens, the agency winds up focusing on just the advertising side of things and ignoring the important work that they have to do to increase your ranking internally. You’re better off targeting your SEO campaigns based on what will attract new clients and keep the traffic flowing. By having a customized plan, you can ensure that you get results and improve your bottom line.
Branding – If you decide to go with a reseller instead of a full service agency, you may not have much control over the branding. Many agencies use popular trademarks to put themselves above the competition. If you don’t have your own name or at least a very catchy one, your company’s reputation can suffer. Even if you hire a reputable reseller, it’s important to focus on what makes your brand unique so you don’t come off as an opportunist. Your clients want to be seen as professional and quality, not generic.
Outreach and Local Outreach – Many agencies make all their money based on their keywords and getting a high search engine rank, but few offer any in-house outreach strategy. If your potential client base is local, white label SEO services can include more than just good keyword research. Offer your clients an outreach strategy including custom mailers and press releases. The mail and press releases can help you to target clients in the right market while building your social network. It also shows that you’ve got a strong connection to the community and are ready to work with them.
Branding – As mentioned before, not all SEO agencies use white label services. They prefer to have their own in-house staff do all the work and concentrate on the most effective ways to promote your website. For instance, if you choose to go with an agency that offers white-label services you can expect a strong branding presence that will make people aware of your presence. Branding can be one of the most powerful factors in making or breaking a new business. Many people consider brand name recognition to be one of the most important benefits of going with an SEO provider.
Social Media Marketing – Many SEO marketing agencies choose to partner with other companies. This way they can get discounts and earn commission from these partners. Many times you’ll see white label providers offering their services to marketing agencies. If you’re not marketing yourself, you can expect to spend more time focusing on what it is you can control rather than those out of your site.