If you have an online store or are thinking about selling the products you offer in your physical store online. You may have realized, and if not, we, who have been in this, will already tell you that you are facing a very competitive and constantly evolving market, where standing out is the objective of all those businesses that we find on the net.
Google Ads is an online advertising platform that allows companies to create ads and display them in Google search results and other partner websites. This tool is based on the pay-per-click (PPC) model, which means you only pay when someone clicks on your ad.
Its importance lies in the immense visibility it offers, as it places your ads in front of a relevant audience at the right time.
Before designing and starting any campaign, it is important to know what we are going to base it on. Therefore, as digital marketing consultants, we will carry out a study of keywords relevant to your products or services. If you are wondering what they are.
There are different tools such as the Google keyword planner that help us identify what consumers interested in your type of product are looking for to reach your specific audience.
Google Ads allows you to segment your ads according to geographic location, interests, and how consumers behave when buying and searching online.
We must not forget that there are thousands of online stores on the Internet selling products similar to yours and with a larger budget to invest in online advertising.
Therefore, segmenting by area and complementing this strategy with local SEO strategies can help you focus your campaigns by area and thus reach those people who are closest to you.
Relevant and consistent ads
Ad content should be relevant and reflect exactly what you are offering. Of course, you can use eye-catching titles that praise the quality of the products, or a specific offer.
A call to action is essential to encourage potential customers to visit our website through the advertisement.
Optimize your landing pages
The visit to your online store (and the subsequent purchase) is the objective that we all have when we advertise on Google for an online store. Therefore, once users click on your ad, they must arrive at a relevant and optimized landing page.
We already know that you are very interested in them seeing the rest of the products you have but having them arrive at a destination where they find exactly what they were looking for will directly facilitate the purchasing process.
okay, we already know that we said no technicalities but… This is very important! Google Ads offers tools that allow you to track conversions to measure the success of your campaigns.
Indicators that will help you know which purchases come from a user who entered through your campaigns and also know which are the most effective. Something essential to refine them and make them more effective.
A professional who will take care of everything in addition to getting the most out of your budget. This will help you distribute intelligently to achieve the best results by adapting each campaign and investment to your online store. Contact us at Digital Specialist and we will take care of this for you.